Ass1

Bill gates, Microsoft's president and among the rich people in the world has targeted for the first time Chinese people and China's economy. In my opinion , the success of Bill Gates in China has been already predicted . The strategy that Bill Gates used to conquer China was very intelligent. It is sure that before doing any acts he has done researches about the chinese market and the Chinese people and their way of life. Bill Gates knew that he is a powerful and rich man , and that if he proposes something to the Chinese they will follow him because they admire him. In fact , he is a very intelligent person that made many changes in the computers' science domain, so he is representing an idol for the Chinese population. Bill gates plays a lot on two things the first one , is to offer the Chinese the opposite of what Mao has imposed to them , so it is a kind of liberation for the Chinese. Then he targeted especially poor people in China , and promise to them a new future with new technologies offered by Microsoft. Gates makes the Chinese feel important and free, since he knew that they were at the head of the world in terms of technology, and he wanted to have them in his side. Giving such importance to Chinese , is an important step in his life since it will expand Gate's global influence and also position Microsoft to multiply, by a factor of 10, its current base of 600 million Windows users worldwide. In fact , this is a mutual gain for both sides since bill gates is taking profit from his popularity with Chinese to expand his global influence and for Chinese the gain in this deal is to become globally popular and have new technologies everywhere and especially in rural area.
However , Bill Gates has been tolerant toward piracy and counterfeiting in China. In fact , this has created a paradoxical image of an internet-age Robin Hood and gained him universal admiration. He goes against American's rules and complaint against China's piracy , and this to acquire Chinese's confidence and esteem.It is clear that what he is doing is good for chinese's development , but he is doing that to acquire a speciffic status in the Chinese society , by using global marketing strategies to gain chineses' mind and confidence .