Coca-Cola and Microsoft are the two top global brands, according to an annual ranking by BusinessWeek and branding company Interbrand. Coca-Cola has kept the No. 1 spot and Microsoft has stayed No. 2 for the last seven years. The ranking, called Best Global Brands 2007, compiles a list of 100 companies worldwide, a fair amount of them from the U.S.
But how's the value of the brand calculated? The ranking is based on the assumption of how much money the brand will generate in the future. Key issues are branding and marketing strategies as well as financial forecasting.
But how's the value of the brand calculated? The ranking is based on the assumption of how much money the brand will generate in the future. Key issues are branding and marketing strategies as well as financial forecasting.
These are the top 10 companies from the list and their brand value in 2007:
1. Coca-Cola, $65 million
1. Coca-Cola, $65 million
2. Microsoft, $59 million
3. IBM, $57 million
4. General Electric, $52 million
5. Nokia, $34 million
6. Toyota, $32 million
7. Intel, $31 million
8. McDonald's, $29 million
9. Disney, $29 million1
10. Mercedes-Benz, $24 million
2 commentaires:
What about Google?
Google is in the 20th rank over 100.
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